Georgia business delegation to explore Cuba possibilities
Moni Basu - Staff
At the start of June, about 150 Georgians will march down a jetway at Hartsfield
International Airport and enter a Delta Air Lines plane that will carry
them to
Cuba.
Federal regulations will require the plane to stop in Miami, one of three
U.S.
cities from which chartered flights to the Communist island can take off.
The
flight, operated by a private travel company, will then journey southward,
delivering its passengers to Havana's Jose Marti Airport.
A year after former President Carter's historic tour of Cuba, the Georgians
on this
trip, too, will mark a couple of firsts.
They will form what is believed to be the largest statewide delegation
representing a wide spectrum of fields --- education, health, agriculture,
urban
planning and Afro-Cuban traditions --- to visit Cuba. It will also be first
time that a
Delta jet will leave Atlanta with the Cuban capital as its final destination.
Organizers hail the trip as a prelude to the day when planes can fly nonstop
between Atlanta and Havana.
"When normalization takes place between the United States and Cuba ---
whether it's in two months or 10 years --- we want to make sure Georgia
is in a
position to be a major gateway to Cuba," said George Brown, executive director
of the Georgia Council for International Visitors, the agency organizing
the
Georgia-to-Cuba Citizen Exchange 2003.
Promotion of Georgia's Cuba connections is not new. Long before Carter
set foot
in Cuba, Agriculture Commissioner Tommy Irvin aggressively pursued business
possibilities. Last September, Georgia sent the fourth-largest delegation
to an
agribusiness expo in Havana that secured $7 million in sales for 18 Georgia
lumber, poultry and other agricultural companies.
But the movement has gathered steam in recent months with Atlanta's bid
for
the headquarters of the proposed Free Trade Area of the Americas, scheduled
to
come into being in 2005.
Burnishing the image
The city and state are keen to project Atlanta's image as a gateway for
the
Americas.
"A nonstop route between Atlanta and Havana would foster that," said Carlos
Martel, deputy commissioner in the Georgia Department of Industry, Trade
and
Tourism.
The potential of an opened-up Cuban market is attractive to the airlines
as well.
Bob Guild, program director for Marazul Charters, Inc., the company flying
the
Georgia delegation, said the major airlines are "itching" to get to the
Cuban
market.
"All the airlines are trying to get in position to send regular flights
to Cuba one
day," Guild said. "Anyone who is in the market now is thinking about the
future."
Delta began providing planes for Marazul flights from New York in December.
Several state and city officials would like to see similar flights from
Atlanta one
day.
"It appears that Cuba is becoming more and more open to trade with the
world,"
said Hans Gant, senior vice president of economic development for the Metro
Atlanta Chamber of Commerce. "The fact that the state of Georgia and others
are working to identify opportunities is the right step."
The United States imposed its embargo on Cuba some four decades ago, during
the Cold War. That included a ban on travel to the land of Fidel Castro.
During
Carter's years in the White House, travel restrictions were eased for
humanitarian reasons, but new limits were imposed under the Reagan
administration.
But since 1999, when travel regulations were again relaxed, thousands of
passengers have boarded chartered flights from the three government-sanctioned
gateways --- Miami, New York and Los Angeles --- and flown to Cuba.
About 176,000 people visited Cuba in 2002, although 25,000 went through
third
countries without authorization, said John S. Kavulich II, president of
the
U.S.-Cuba Trade and Economic Council.
Ninety percent were people of Cuban descent who wanted to visit relatives.
A
recent Miami Herald poll showed a surprisingly high 49 percent of
Cuban-Americans or Cuban exiles favor lifting the restrictions on travel
to Cuba.
But more and more Americans are traveling to Cuba under special licenses
for
business, educational or cultural reasons.
In December alone, Marazul operated 150 flights from Miami to Cuba.
Expenditures related to Cuba travel amounts to $20 million a year for Miami's
airport, Kavulich said.
Airlines cannot provide flights to Cuba because the United States and Cuba
do
not have bilateral landing agreements. But charter companies, operating
under a
license from the Treasury Department, fly regularly. Some use 19-seat
Beechcrafts. Others use Boeing jets owned by the major airlines.
Gateway status eyed
Miami used to be the only airport authorized for chartered flights to Cuba.
In
1999, the Clinton administration announced it would add two gateways. At
that
time, Atlanta made a bid for a slot, but lost to Los Angeles and New York's
Kennedy Airport.
The decision was based on a "study of demand, demographics, and the
availability of U.S. Customs and Immigration and Naturalization Service
personnel to process flights," according to the Treasury Department's Office
of
Foreign Assets Control.
The government has no plans to add a fourth slot soon, but if it did, Atlanta
would surely vie for it --- along with Tampa, Fort Lauderdale, Fla., and
New
Orleans, cities that have been heavily promoting themselves for the Cuban
market.
Large Cuban populations determined previous gateways, but in the future,
a city
that has high air traffic or heavy trade ties with Cuba might be considered,
said
Jorge L. Fernandez, director of Delta's Latin America/Caribbean region.
"I believe Atlanta's chances in the future are good," he said.
Brown hopes the upcoming trip will help make those chances better. Thirteen
years ago, Brown and a planeload of Georgians flew to Tbilisi in the former
Soviet
Union as part of a historic citizen exchange. Months later, the U.S.S.R.
disintegrated, and Tbilisi and Atlanta enjoyed a new relationship as sister
cities.
"Looking back, having that Georgia-to-Georgia exchange created a foundation
so
that when the Soviet Union fell, things could happen," Brown said. "What
we
don't know is when the door will open to Cuba. We applied for a one-time
license
for a cultural exchange.
"If you look at state of U.S.-Soviet relations in the early 1980s and jump
forward
to relations today, you have to ask: Are we at a comparable stage with
Cuban
relations?" Brown said. "The dream here is that this kind of exchange could
lay a
similar foundation. The timing seems right."