Radio Martí boss creates lots of static
BY ELAINE DE VALLE
When veteran broadcaster Salvador Lew was tapped to take over the Office
of Cuba
Broadcasting, he pledged to revitalize Radio and TV Martí with more
relevant
programming for Cubans on the island.
More than seven months after his appointment, Lew has dramatically increased
the
amount of news broadcast, using more than 20 freelancers to write, edit,
broadcast
and produce a slew of new programs, including a call-in show for dissidents,
a
program on the Santería religion and a show hosted by former Cuban
military officers.
But staffers and observers say Lew has gone beyond a mere housecleaning
typical of
a new administration. They claim he has hired friends and associates to
well-paid
posts, including several with a hard-line view, and manipulated news coverage.
''He acts like a mayor in Cuba,'' said Enrique Patterson, who has cohosted
a political satire program for five years.
``Anyone who is his friend has a job.''
Four women have sued for sex discrimination, claiming a hostile work environment
for women. The annual
personnel budget has been nearly depleted to pay for the freelancers. A
federally mandated nine-member
advisory committee does not exist.
Most recently, the station was accused of editing a sound bite to make
it appear the Mexican government had
opened its doors to Cubans wanting to leave the island. The broadcast was
blamed for a gate-crashing incident at
the Mexican Embassy in Havana by 21 Cubans.
The 73-year-old Lew, a longtime figure on Cuban Miami radio famed for breaking
the story in 1962 that Soviet
troops had arrived in Cuba, stands by the broadcast and dismisses the manipulation
claims as typical Castro
rhetoric.
''I would never permit that,'' he said, adding that he would not jeopardize his credibility.
He defends the choices he has made since taking over the $25-million-a-year
operation. He recognizes that the
changes, which he said have improved the station's programming mix, have
ruffled some feathers.
''There are some very professional journalists here . . . but we also have
some people who are resistant to
change,'' said Lew, who makes $132,000 a year. ``I'm not here to be popular.''
NUMEROUS INQUIRIES
Controversy is not new to Radio Martí, which first aired on May
20, 1985, to provide an alternate source of news
and information to the state-run media in Cuba. There have been more than
two dozen investigations, audits,
inquiries or policy reviews at the Office of Cuba Broadcasting in the past
15 years.
But 10 staffers who spoke to The Herald, all but two on the condition that
their names not be published, said things
are different this time.
''Every time there is a new administration, there are problems, but this
is a total revolution,'' said one employee
who has worked under three directors.
Most complaints center on the hiring of the freelancers, many of them Lew's friends and former associates.
Zaida ''Sashi'' Alfaro hosts Aché, the Santería show. For
more than 10 years, she and Lew cohosted La Peña Azul
on La Cadena Azul, then later on La Poderosa.
Olga Connor, a columnist at El Nuevo Herald who hosts an arts program on Radio Martí, is a friend.
Nancy Pérez Crespo, a director at La Nueva Cuba Press -- a website
that publishes dissident Cuban journalists --
has known Lew for 15 years.
`LOT OF HIS PEOPLE'
Crespo, who also has a weekly program on Radio Mambí, hosts a half-hour
call-in show for dissidents on Radio
Martí.
''He has brought in a lot of his people under contract to do the work of
the employees,'' said one of the employees
who claims to have been demoted for complaining.
Patterson said his salary was cut by $15 from $100 a show to $85, while
some of the new freelancers are making
more than four times as much.
''I don't care about $15,'' said Patterson, a Spanish teacher at Miami
Northwestern High School. ``I don't make
my living off this. But it's the principle.''
He and others said most of the new programs were rejected by the in-house
advisory committee because they
duplicated existing shows or were inappropriate for the station.
''Then he abolished the evaluation committee and did what he wanted anyway,''
Patterson said. ``This is a
government office, not a private company.''
DIRECTOR WAS MOVED
Lew said the advisory committee fell apart after he transferred the program
director, who chaired the committee,
to another department. The director, Martha Yedra, would not comment because
she is one of the four women
suing for sexual discrimination.
Lew also admits having a personal relationship with many of the new hires
but said there are others he still has
not met.
All of them, he insists, were tapped for their professional experience.
''It's only logical that I know some of them. It's logical that one contracts
people you know that are good,'' Lew
said. ``That's something all bosses do -- surround themselves with people
you can trust to do the job.''
He said the personnel budget is ''practically exhausted'' but insists he
had to bring in more people to increase
news from one to five hours a day and to add shows that speak to previously
ignored sectors of the Cuban
population -- the military, youths, blacks, women.
NO LOVE FOR CUBA
''There are problems here with a lot of people who do not put their hearts
into this office and the situation in
Cuba,'' Lew said. ``They do their job as journalists, but there is no love
for homeland.''
Lew said the complaints come from employees upset about having to work
weekends or disgruntled radio hosts
whose programs were canceled to make room for more news.
''Our principal mission is to inform, not entertain,'' he said.
But Roberto Bermudez, who hosts a cultural show called El Gato Tuerto,
said the issue is more about fairness than
bruised egos. His show on Cuban literature, art and films was cut back
from five to three times a week.
''They said they had to cut everyone's programs to save money,'' he said.
Eliminating two of his three freelancers, who made $50 a show, saved $100 a week.
Then Radio Martí hired Connor of El Nuevo Herald to host a similar program twice a week -- at $440 a show.
''So they cut $100 from me to give $880 to someone else to do the very
same thing. That is an injustice,''
Bermudez said.
Connor said her program replaced canned music aired on the weekends.
''I was asked to do this program because of my wide experience,'' she said,
``and also because I am in contact
not only with the Cuban culture outside the island but also in the island.''
HARD-LINER EXILES
Another issue causing controversy is that many of the new freelancers come
from the ranks of the hard-line
Cuban exile community.
Lew has hired Santiago Aranegui, a longtime commentator on Radio Mambí,
considered the voice of the diehard
conservative Cuban community.
In addition, Radio Martí also broadcasts the Tomen Nota editorial
by Armando Perez Roura, news director of
WAQI-AM (710), every Monday.
Perez Roura is the dean of conservative Cuban radio. And Lew said La Peña
Mambisa, another Mambí show, is
also rebroadcast to Cuba.
The concern is magnified because other hard-liners are also becoming regulars.
Luis Zuñiga and Horacio García Sr., two former Cuban American
National Foundation members who are now
directors of the breakaway Cuban Liberty Council, host a weekly show titled
The Voice of Truth.
Said Lew: ``They cannot talk about any organization that they belong to
or had belonged to. They only talk about
human rights in general, and Luis Zuñiga knows a lot about human
rights because he has been to the commission
in Geneva for years and years.''
Last week, Fernando Rojas -- another former CANF member now on the Cuban
Liberty Council board -- was hired
as an advisor and assistant to Lew.
''I have given him some projects to develop,'' Lew said.
BOARD POSSIBILITIES
Lew said another CANF defector, Feliciano Foyo, may get tapped by President
Bush for a new advisory board. The
other name mentioned from Miami's Cuban community is Amancio Suarez, former
owner of Radio Mambí.
''This operation has been taken over by the ultra-right, hard-line exile
community,'' said one woman who has
worked at Radio Martí for more than 10 years. ``We can't broadcast
any news that presents a good image of
Cuba or that hints at anything good that can happen there.''
Some in Washington, where the proposed $26 million budget for next fiscal
year will soon be discussed, are
concerned.
''More news is good, until you ask what kind of news it is,'' said U.S.
Rep. Jeff Flake, who visited the Office of Cuba
Broadcasting last week with Rep. William Delahunt, D-Mass. Both men were
in South Florida for an anti-embargo
conference at the Biltmore Hotel. ``Is it objective? Is it balanced?''
SUPPORTS CONCEPT
Flake, one of 34 lawmakers who recently formed a task force to chip away
at the U.S. embargo and travel
restrictions, said he supports the concept of Radio Martí. But he
and Delahunt are suspicious of changes that would
give the hard-line exile community more airtime.
''If Radio Martí is working well, I just want to improve it,'' Flake said.
''Unfortunately, what we've been hearing from the people I talked to in
Cuba is that it's not about news anymore.
It's all Fidel-bashing, and they're not interested in that,'' he said.
Lew said Radio and TV Martí will always have enemies in Congress
but the operation also has its staunch
supporters.
They say internal flaps are expected when a new administration takes over.
''There have always been attacks,'' said U.S. Rep. Lincoln Díaz-Balart,
a champion of Radio and TV Martí funding
who pushed for the appointment of Lew in July. ``Those who like to see
a policy of appeasement with the Cuban
dictator are constantly attacking Radio Martí.''
Díaz-Balart said Lew should be commended for the changes he has made.
``Everything I've seen points to a dramatic improvement under his stewardship.''
NEWS WELCOMED
Ambassador Vicki Huddleston, principal officer at the U.S. Interests Section
in Havana, said human rights activists,
opposition leaders and dissident journalists on the island -- who call
Radio Martí ''our station'' -- are pleased with
the increase in international news.
What they want is more news from inside Cuba, such as Cuba's $35 million
grain purchase from U.S. suppliers
last year.
''Recently, they have asked for more information on the food sales because
they don't see the food benefiting
people in need in Cuba,'' Huddleston said.
EXILE NOSTALGIA
But dissidents are also ''quite adamant,'' she said, that Radio Martí
not become a station run by the exile
community.
''They really don't like programs that reflect prerevolutionary events.
They say that this is just nostalgia,''
Huddleston said. ``It must be different in tone and substance from Radio
Mambí and La Poderosa.''
Cubans contacted by The Herald agree. A woman on a visit to Miami last
week from Santa Clara said her family
listens often in the early morning and late evening because the government's
interference is heavier in the middle
of the day.
''It is not just a source of news, it is the only source of news. The state-run
media tell you nothing,'' she said,
citing the December slaying of a family of five, including a couple from
Hialeah Gardens.
Lew says he knows people are counting his days, but he isn't moving until he is told by Bush himself.
''The president named me, and the president, if he thinks I'm not doing
the job, can name someone else,'' he
said. ``There have been people who have tried to get me thrown out. But
here I am.''