Florida firms in Havana trade show
BY NANCY SAN MARTIN
Florida-based corporations, including some from Miami-Dade and
Broward counties, make up the largest number of exhibitors scheduled to
attend the
upcoming food and agribusiness trade show in Havana.
At least 10 percent of the 264 exhibitors signed up for the U.S.
Food & Agribusiness Exhibition so far are from Florida, event organizers
confirmed
Thursday.
''Some of these companies are either owned by people of Cuban
descent or have people of Cuban descent in senior management positions,''
said John
Kavulich, president of the U.S.-Cuba Trade and Economic Council,
a New York-based group that tracks the island's economy.
The Sept. 26-30 trade show at Havana's Palacio de las Convenciones
is the first to be held on the island since Fidel Castro assumed control
of Cuba in
1959. It was organized specifically for U.S. companies that
hope to get a piece of the expanding Cuban market.
Organizers declined to identify the Florida corporations Thursday
but said they are made up of producers, brokers, manufacturers and transportation
entities with ties to the food products and agricultural products.
Exhibitors, which include some of America's agricultural giants,
will display more than 1,000 products from 33 states, Puerto Rico and the
District of
Colombia. Some 20,000 visitors are expected to attend.
Cuba has bought more than 770,000 tons of U.S. food since the
damage caused by Hurricane Michelle last year provided a humanitarian pretext
for
direct food sales to Cuba.
The government initially avoided purchases from Florida-based companies, but that changed earlier this year.
Two of the Florida companies participating in the fair already
have sold products to Cuba. One is Tampa-based Florida Produce of Hillsborough
County,
which recently shipped the first batch of U.S. onions to Cuba
in more than four decades.
The other is from South Florida, but organizers declined to identify the firm.
''The Cuban government, for many years, connected Florida politics
with Florida commerce,'' Kavulich said. ``Earlier this year, the government
disconnected Florida politics from Florida commerce. Some companies
in Florida have now separated Cuba politics from Cuba commerce.''
Over the last 10 months, Cuba has bought about $122 million worth
of products. But Florida ports have yet to reap any benefits. The loads
have been
shipped to Cuba out of seven U.S. ports, all outside of Florida.
U.S. companies are allowed to sell food and agricultural products
to Cuba under the Trade Sanctions Reform and Export Enhancement Act of
2000, which
reauthorized direct commercial exports to the island on the
condition that sales be paid for in cash.
Cuban officials have said the event will help identify new products and pave the way for further sales.