Security: A Growth Industry in Mexico
By SAM DILLON
MEXICO CITY -- Dale Bulkley, who works for Kroll-O'Gara
Co., the investigation and security concern, found how common
kidnappings
have become here while investigating the abduction of a high
school student
along a boulevard winding through an affluent Mexico City
suburb. Nine
other victims, he learned, had been taken hostage in recent
months along
the same leafy road.
Mexico has become
a dangerous place. And because it is gaining
importance as
a world business center, Kroll-O'Gara forecasts rapid
growth for its
"risk mitigation" services. Bulkley runs a kidnapping-evasion
course at a
driving track north of Mexico City, teaching clients how, if
worst comes
to worst, to crash through roadblocks set up by kidnappers.
"We wreck a lot
of cars," he said. The course is part of an array of
products and
services, from armored cars to business intelligence, that
Kroll-O'Gara
is selling as it expands its operations in Mexico.
"We're increasing
our investments because our clients have a keen interest
in doing business
here, but there's great concern over safety," company
president Jules
Kroll told 200 executives here the other day at a
wine-and-cheese
reception marking the opening of the company's Mexico
City offices.
"We want to lower the barrier caused by those fears."
Many factors
explain the crime driving the growth in Mexico's security
industry. The
gap between rich and poor is huge and growing wider.
Many police
officers have joined forces with organized crime. The justice
system is so
discredited that most crimes go unreported. The governing
party is in
decline, along with its power to suppress criminals.
The president
of a Japanese electronics company was kidnapped in
Tijuana in 1996
and an American real estate broker was shot to death in
a taxicab in
December. But so far, foreigners have been victimized far less
than Mexicans;
thousands of local people are robbed, assaulted or held
for ransom each
year.
As a result,
Mexico has become one of the most competitive markets in
the world for
bulletproof vehicles; at least 20 factories are armoring cars.
The streets
of Mexico City, Monterrey and Guadalajara are clogged with
motorcades of
wealthy executives in armored Jeep Cherokees, trailed by
carloads of
private bodyguards. Armies of contract gunmen stand sentry
outside stores
and factories. Hundreds of businesses advertise alarm
systems, stun
guns and telephone-listening devices.
No one really
knows how much Mexicans are spending to assuage their
fears, but experts
say the amounts are growing fast. In an interview, Kroll
cited a recent
study that estimated revenue for the private security industry
worldwide at
$55 billion last year and projected this to grow to $200
billion by 2010.
Hoping to capture
a big chunk of that revenue, Kroll and the owners of
the O'Gara car-armoring
business in Fairfield, Ohio, merged in
December. The
idea behind this union is that both companies' goods and
services can
be sold to the same international executives. With gross
profit of $58.8
million on worldwide revenue of $190.4 million last year,
Kroll-O'Gara
appears to have grown significantly since the merger. In the
first half of
1998, the company earned $36.2 million on revenue of
$111.8 million.
Operations in
Mexico account for 4 percent to 5 percent of the
company's worldwide
revenue, a share that is likely to grow, although not
tremendously,
because the company is aggressively expanding in many
other areas
of the world, said Brian W. Ruttenbur, an analyst with Sun
Trust Equitable
Securities.
"With all the
instability there, Mexico is a perfect place for Kroll-O'Gara
to be," Ruttenbur
said. "Their armored-vehicle sales have been absolutely
blockbuster."
At Kroll-O'Gara's
car-armoring factory here, 35 workers were installing
bulletproof
glass and Kevlar armoring in a dozen stripped-down
Volkswagen Jettas,
Chevrolet Suburbans and Jeep Cherokees.
Daniel Bell,
Kroll-O'Gara's general manager, said that armor plating came
in various strengths
-- some repel bullets from handguns, others from
bazooka shells.
But regulations are chaotic here, and many companies
exaggerate the
protective quality of their armor, Bell said.
"And this is
a case where if you don't get what you pay for, there can be
very negative
consequences," Kroll shouted above the whine of an
air-powered
drill.
For about $40,000,
Kroll-O'Gara's Mexico plant can protect cars against
handguns. The
company also exports cars hardened to higher standards
from its factory
in Ohio. Recent incidents show that the cost of
bulletproofing
a car is money well spent, Bell said.
Because survival
can depend as much on steel nerves as bulletproof
windows, 120
Mexican clients are now taking Kroll-O'Gara's
evasive-driving
course, Kroll said.
For those who
fall prey to kidnappers, the company offers ransom
negotiation
services. Anti-abduction specialists based in Miami, including
at least one
retired CIA official, help those negotiating directly with
kidnappers,
usually family members, company colleagues or lawyers.
Kroll first traveled
to Mexico on business in 1975, when he investigated
employees who
were padding purchases at an encyclopedia company.
Similar business
investigations have been handled over the years by Kroll
employees traveling
from offices in Los Angeles and Miami. Now they
can operate
from the new base here.
Current clients
include Mexican companies that have contracted
investigations
in the United States and elsewhere in the world, as well as
European, Japanese
and American clients seeking information on potential
Mexican clients,
said Thomas Cash, director of Kroll-O'Gara's Latin
American operations.
"Say you're going
to invest in a tourism business in the Yucatan," Cash
said. "What
labor problems can you expect? Is your partner a big
contributor
to some political party?"