Fast food joint an island of light in gloomy Haiti
PETIONVILLE, Haiti (AP) -- From the burst of air conditioning to the bright
walls of yellow, blue and red, Food Planet stands out like an island of
light in
the gathering gloom.
"I have never traveled. But when I come here, I feel I'm in another world,"
said
Sandra Cayo, 30, a regular customer since Haiti's first American-style
fast-food restaurant opened a month ago.
In a country besieged by social, political and economic miseries, where
many
people can't afford to eat every day, businesswoman Nelda Villard's decision
to
get into pizzas and burgers indeed seems otherworldly -- an affirmation
that all
appearances aside, hope is not lost.
Each morning, before opening for business, 35-year-old Villard and her
staff
gather in a circle for a prayer: "We offer the day to God, and pray that
Haiti will
become the Pearl of the Antilles that it once was."
"If you love your country, you have to do something for it," said Villard,
surrounded in her office by computers and monitors. "If everyone overcame
his
fear, stopped complaining and invested, things would improve."
The daughter of a Lebanese immigrant and Haitian mother, Villard is from
one of
Haiti's more established families. That helped her get a bank loan and
to build on
family-owned land.
Still, with the economy in shambles and the situation unstable, it's a
risk few
would take. Many small Haitian businesses have closed or laid off employees,
victims of the political volatility and violence that plagues the Caribbean
nation of
8 million people seven years after American troops invaded to restore
democracy. Studies show most Haitians would seriously consider leaving
-- if
only they could.
Food Planet employs 35 people working six days a week in seven-hour shifts
for
2,000 gourdes ($95) a month -- about triple the minimum wage.
Everything except water and soft drinks is imported from the United States.
The
sole concessions to Haitian traditions are a side dish of rice and beans,
and the
island music that keeps everyone swaying.
It's a place of convenience in a land of bare subsistence; parents can
eat in peace
while children clamber up a ladder to a blue tunnel slide, ride hobbyhorses
and
eat on picnic tables outside.
The prices are beyond most people's reach. A medium pepperoni-and-mushroom
pizza costs $6.90 and a "steack" submarine sandwich $3.60. Still, the restaurant
has room for 100 people and gets about 300 customers a day, Villard said.
"This is as good as in the States," exclaimed Jean-Claude Filien, 53, a
cell-phone
engineer who has lived in New Jersey, Florida and New York City. For his
children Claude, 13, and Mindy, 14, the $2.60 cheeseburgers brought back
memories.
"There's free parking and security," marveled Filien.
Two red-bereted security guards with shotguns were posted outside, a measure
against growing street crime.
Villard knows people who have been gunned down in daytime robberies. Two
years ago, a vengeful former employee of her mother attacked Villard while
she
drove; blood ran down her face from the forelock he yanked out of her scalp.
Her 7-year-old son, who was in the back seat, still has nightmares.
Villard hopes to repay her loan in two years -- but potential pitfalls abound.
The cost of her imported materials rises as Haiti's currency loses value.
In
mid-August, cooking gas went up 13 percent.
Petionville, a Port-au-Prince suburb of 200,000, gets only three or four
hours of
electricity a day because the government can't afford fuel for the power
plants.
So Villard installed two expensive diesel generators that cool the air
by day and
keep the lights on at night.
Her phone doesn't always work, but her optimism is undimmed; she plans
to
offer home delivery soon.
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