Carlos M. Gutierrez Chairman and Chief Executive Officer, Kellogg Company Will Address The Economic Club of Chicago

Kellogg Company News Release
March 26, 2004

Carlos M. Gutierrez Chairman and Chief Executive Officer,
Kellogg Company Will Address The Economic Club of Chicago

Mar 26, 2004 (BUSINESS WIRE) --

WHAT: Carlos M. Gutierrez, chairman and CEO of Kellogg Company will deliver a speech entitled 'Challenging Assumptions' at The Economic Club of Chicago's annual dinner meeting. Mr. Gutierrez will discuss a wide range of topics including the renewal of Kellogg, globalization, international outsourcing, the health care crises and the diet debates.

WHO: At 45, Cuban immigrant Gutierrez became the youngest CEO in Kellogg's history. Making bold moves, Gutierrez led the development and execution of a new business model at Kellogg that has revitalized the company's growth and profits. He also diversified Kellogg's brands, acquiring Keebler Foods and Kashi. These investments resulted in consistently profitable sales performance by a formerly troubled cereal company. Born in Havana to a pineapple plantation owner, Gutierrez and his family fled Cuba shortly after Fidel Castro came into power. Gutierrez's family arrived first in Florida then settled in Mexico, where Gutierrez would study business administration, meet his future wife and accept his first job with Kellogg Company as a sales representative.

WHEN: Thursday, April 1, 2004 5:30 p.m. - 6 p.m. Camera Crew set-up - Grand Ballroom 6:45 p.m. Dinner - Grand Ballroom 7:40 p.m. Program begins - Grand Ballroom

WHERE: Palmer House Hilton Hotel 17 E. Monroe Street - Grand Ballroom

SPECIAL INSTRUCTIONS FOR ALL NEWS MEDIA: All members of the media MUST PRE-REGISTER for this event and confirm attendance no later than 4:00 p.m., Wednesday, March 31. Please contact Michelle Michael at(312) 726-1628 or mmichael@econclubchi.org. Photo identification/presscredentials will be required to gain entrance.
The Economic Club of Chicago (ECC) is an independent, non-profitorganization that fosters development of civic-minded executives whounderstand their broader role in building a better society. Founded in1927, the ECC is one of the nation's most influential forums for thedissemination of economic, business, political and social views,through its regular membership meetings. Meetings include black-tiedinner meetings, panel discussions and young leadership roundtables.Invited speakers include industry leaders, heads of state and policymakers.

SOURCE: The Economic Club of Chicago

The Economic Club of Chicago Michelle Michael, 312-726-1628 mmichael@econclubchi.org

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