Spanish radio voice says adios to listeners
By Johnny Diaz, Globe Staff
It's early afternoon on a recent Wednesday and Joaquin Sune prepares
to talk about the world, just
as he has for 21 years at WUNR-AM.
He flips through sheets of news wire copy with reports from Washington,
Cuba, and Guatemala,
swivels in his chair, and plops a soft ballad on the turntable.
Minutes later, a commercial wraps up.
Sune adjusts his headphone, focuses on the news reports before
him, and leans into the bulbous
black fuzzy microphone.
After a jazzy tropical musical introduction, Sune is on the air in Spanish.
''We are in the third day of autumn ... Hurricane Isidore is heading
toward Louisiana and
Mississippi. Its outer rain bands attacked the North Florida
coasts. Evacuations have been
ordered. Isidore is expected to regenerate overnight .... In
sports, the Red Sox continue winning.
They have five games left ...'' announces Sune, sailing over
the airwaves in a sonorous voice that
echoes in the studio and spans across Boston's Spanish AM radios
tuned to 1600 on the dial.
For two decades, Sune, who lives in Natick, has been that steady,
dependable, definitive voice for
a part of Greater Boston's Latino community - alternating between
merengue and Spanish ballads
and Spanish-language news from around the world. He told Boston's
newly arrived Cubans from
the Mariel boatlift in 1980 where to get thicker clothes for
winter, where to learn English, and
where to find jobs. He chronicled the catastrophic 1985 earthquake
in Mexico City, the influx of
Salvadoran immigrants to Boston after Hurricane Mitch devastated
their country in 1998, and the
2000 federal seizure of a motherless Cuban boy, Elian Gonzalez,
from his family's house in Miami's
Little Havana.
Now it's Sune's turn to be the news.
The Cuban-born Sune, 67, is signing off, leaving Boston radio
and his Natick home for a life of
retirement in South Florida to be with his son and four grandchildren.
He is passing on his radio
baton to a younger Salvadoran announcer, Daniel Gutierrez, whose
show will run from 12:30 to
3:30 p.m.
Some call Sune one of Boston's pioneers in Spanish-language radio.
''He has had a very loyal listening audience that has followed
him over the past two decades to
keep up with Latin America and the Cuban exile community,'' said
Alberto Vasallo III, vice
president of El Mundo, a Spanish-language newspaper. ''He filled
that particular need here in his
own unique way. He would walk you through the news.''
Vasallo said he remembers growing up in Boston, listening to Sune
relay the news from his
grandfather's radio. ''He is a straight shooter, a definite pioneer
in Spanish radio. He grew up with
radio and has radio in his blood.''
Sune's journey in radio began half a century ago and 1,800 miles
away - in Cuba. At 16, while
attending a weeklong carnival in his native town of San Luis,
a local locutor (news announcer)
called the young man over to announce a soft-drink commercial.
''It sparked something in me, being on the radio. From that moment,
I felt I had found my calling,''
Sune said, adding he would observe the announcer report the news
and he marveled at the power
of information. ''I knew then I wanted to go into radio,'' Sune
said in Spanish.
Two years later, after studying radio broadcasting, Sune landed
at a job at a local station, then
known as CMDH, reporting local news. He worked at two other stations
and was a popular radio
announcer from 1955 to 1962.
His steadiness on the air belies the tumult he experienced after
the Cuban Revolution. Like so many
other Cubans who sought to flee their homeland for new future
in America, Sune applied to
immigrate to the United States because he did not want to embrace
Fidel Castro's new
government. That move cost him his radio post.
To make ends meet, he drove an orange-and-black 1952 Dodge as
a taxi driver for few years to
support his wife, Noelia, and their two young children. As he
waited to leave the country, the
government took away his driver's license and placed him in a
labor camp in the Oriente province.
He chopped sugar cane and harvested the fields for five pesos
a week. (A Cuban peso, worth the
equivalent of one American dollar in pre-Castro Cuba, plummeted
after the takeover.)
''I was there for 22 months while my wife and children lived with
my parents,'' Sune said. ''The
camps were punishment for people who wanted to get out of Cuba.
When you say you don't like
the system, you are the enemy.''
In 1969, Sune's immigration papers arrived, and he and his wife
and children, Susel and Joaquin
Jr., flew 45 minutes from Cuba to Miami, one of US President
Lyndon B. Johnson's Freedom
Flights. Sune was forced to leave his personal belongings, including
bank savings, car, family
photographs, and any deeds to property. They left with the clothes
on their backs, a suitcase, and a
pack of cigarettes. And all of 20 cents in cash.
After spending a week in Miami, Sune and his family arrived in
Boston and met up with his wife's
relatives in Jamaica Plain. Sune found work in a Revere sugar
refinery and also in a factory slicing
bacon.
But he couldn't silence his love for radio and news. In 1980,
shortly after the Mariel Cuban boatlift,
he approached WUNR with an idea to host a 15-minute program to
help Boston's new Cuban
residents. The show was called ''Cuba Despues'' (Cuba Later).
Over the years, the 15-minute program swelled to a half-hour,
then an hour, and most recently to
two hours in a show called ''Radio Revista'' (Radio Magazine.)
''I enjoy reading the news. I feel I am doing a service,'' he
said. ''There are so many Latinos here
who don't speak English, and they depend on the radio for news
of their countries,'' said Sune, who
collects reports in Spanish from The Associated Press and Miami's
El Nuevo Herald newspaper
from WUNR's wire room.
Sune is a one-man show. He solicits his advertising from Latino
businesses, produces the ads, and
prepares his own copy. In 1985, he launched his own business
out of his home, International
Advertising Agency. With enough money saved up, he bought a ranch-style
house in Natick in
which to rear his children.
During his news segments, he delivers his news with a soft-yet-resonant
spark, a Spanish-speaking
Dan Rather, if you will. Sometimes, he can be personal, beginning
the show with phrases, ''Mi
queridos amigos'' (My dear friends) and often culminating a show
with a phrase that translates as ''If
you know where your child is at 10 p.m., then you are a good
parent.''
He can also be blunt.
A common target on his mike: Fidel Castro, whom he has referred
to as ''el viejo loco,'' a crazy
man, especially during the Elian Gonzalez case in 1999 and 2000.
''Taking that boy back to Cuba was a crime. That was all political,''
Sune said, adding that he
delivers his news objectively but then peppers his news analys
es with his own takes. ''I have spent
a lot of my time punishing Fidel for what he has done to Cuba.''
When word began rippling out that he was leaving Boston, phone
calls poured into the studio from
listeners during commercial breaks. ''Si, me voy a la Florida,''
he tells one caller. (Yes, I'm going to
Florida.)
At 1:59 p.m. on Sept. 27 on Sune's last day, he signed off from
Boston's airwaves with two simple
words:
''Hasta pronto,'' he said.
Until next time.