BY MARIKA LYNCH

 Elian's cup. Elian's tennis ball. Elian's monogrammed handkerchief.

 Sand from Cardenas, Cuba. Little Havana holy water.

 All of it can be yours, for a price. Plus shipping and handling.

 Over the Internet and on the streets of Miami, people are cashing in on the extended saga of the world's most famous 6-year-old. While Little Havana street vendors sell $6 cotton T-shirts with the boy's smiling image, eBay Tuesday listed 134 items -- from Elian coffee mugs to a rosary used to pray to keep the Cuban-born child in the United States.

 ''The marketing of Elian,'' said Kenneth Goodman, a University of Miami ethicist. ''It's among the prices we pay for the free enterprise system.''

 New Jersey businessman Jeff Colonna even tried to sell what he claims is the very raft used by the boy on his five-day voyage at sea. Bids hit $10 million, but eBay pulled the item Tuesday because Colonna couldn't document its origin, said company spokesman Henry Gomez.

 Besides, Elian arrived on an inner tube, not a plywood-and-tire number as Colonna pictured on the site.

 Colonna told The Herald the tire was authentic Monday, but didn't return calls Tuesday.

 Sellers from Miami to rural Illinois are doing it for cold cash, others for yucks. Michel Paradis, the man behind the Little Havana holy water, wanted to make a statement.

 He insists the water actually came from a tap in the neighborhood surrounding Elian's Miami house. And it was actually blessed by a priest, he said. But the 20 year-old New York philosophy student posted the one-of-a kind bottle on eBay as social satire, he said.

 ''I'm seeing all these people exploiting the boy for profit, whether it be politicians, Castro, or the people of Miami,'' Paradis said. ''I'm demonstrating how exploited everything has become by selling holy water.''

 Regardless, the Little Havana family that cared for the boy for nearly five months doesn't like the commercialization, said spokesman Armando Gutierrez. The family has turned down book deals and movie rights to avoid commercializing the boy, he said.

 Elian sales even border on vulgarity, Goodman said.

 However, he makes a distinction between ''Free Elian'' buttons and an item billed as ''Elian's Frisbee. The first is a form of political expression, he said.

 Roberto Santana, who traded selling pink lace dresses for toddlers for hawking Elian emblazoned T-shirts near the boy's former Miami home, thinks so too.

 ''I'm helping the cause, said a salt-and-pepper haired Santana, who proudly said dozens of protesters wore his wares at Saturday's march down Southwest Eighth Street.

 Besides, he said, ''Somebody has to sell the T-shirts.

 Then there are folks selling tall tales, like the sketch allegedly drawn by Elian of sharks eating up Attorney General Janet Reno. It's a fake, said the California-based seller, the result of a long night of partying -- though bids eclipsed $1,000 Thursday. It's not the only fake listed.

 A 1/2-inch lock of what was advertised as Elian's hair, allegedly plucked from the Gonzalez family trash can, also is phony, said Orlando artist and seller Bruce Miller. He told The Herald Tuesday he cut the hair from another ''Latino boy here in Florida.'' He pulled the ad after getting a half dozen nasty e-mails, he said.

 Exasperation led Deerfield Beach's Chuck Brockman to auction the tennis ball Elian allegedly tossed with movie star Andy Garcia. It's a story contrived by Brockman, who is fed up with the whole controversy.

 And if you agree with him, you may want to buy this: a button made by a Gainesville man that shows the boy stuffed inside a box marked ''To: Castro. It reads, ''Enough Already!

 Yours, for just $4.25.

                     Copyright 2000 Miami Herald