BY TERRY JACKSON
The Elian Gonzalez story changed directions faster than a pinball
game
Wednesday, but South Florida television stations, in their scramble
to keep up,
avoided what has become a hallmark of major breaking news --
nonstop coverage
at the expense of regular programming.
Although the day shaped up as one of the most significant since
Elian was
rescued at sea on Thanksgiving Day, local stations mostly held
their updates until
commercial breaks, causing little disruption to daytime game
shows, talk
programs and soap operas. The trend carried over into prime time.
Early in the day, CNN was one of the few sources offering blanket
reporting on
every Elian move.
Was the strategy of the South Florida stations a reflection of
viewer weariness
with the story?
News directors say no.
NEWS JUDGMENT
``We've heard from some viewers who can't stand any more of this
story and we've
heard from those who want more, but that doesn't really have
an effect on our
news judgment,'' said Shannon High-Bassalik, news director at
WFOR-CBS 4.
``We hate breaking into programming. If your program gets interrupted,
it had
better be very important.''
High-Bassalik said her station felt it was important to break
in to show Elian being
driven from his home Wednesday morning, but not when the family
picked up
Marisleysis Gonzalez from Mercy Hospital.
``It wasn't a compelling event,'' she said.
Tim Geraghty, WTVJ-NBC 6's news director, said the Elian story
is so well known
that it now lends itself to short updates rather than blanket
coverage.
``We are trying to keep it in context,'' he said.
SHOW PREEMPTED
However, when it became apparent that Attorney General Janet Reno
would meet
with Elian and his Miami family at the home of Sister Jeanne
O'Laughlin, Channel
6 dumped the Rosie O'Donnell Show at 4 p.m. to update the story.
Other stations
stuck to their afternoon programming.
That's in sharp contrast to television coverage Jan. 26, when
Elian's grandmothers
were due to arrive at O'Laughlin's home. Nearly every station
preempted daytime
entertainment programming for blanket coverage, much of which
boiled down to
aerial views of Opa-locka Airport and O'Laughlin's home.
Even the Spanish-language stations, whose viewers may have more
interest in
the Cuban-U.S. tug of war over Elian, kept much of their coverage
confined to
updates on the half-hour.
Of WLTV-Univision 23 and WSCV-Telemundo 51, Channel 51 was more
prone to
breaking into regular programming -- an attempt to brand itself
as more aggressive
than its rival.
SERVING VIEWERS
Robert Vizcon, the station's news director, said it's a matter
of playing to his
audience.
``The Cuban community can't get enough of this,'' he said. ``We
broke in when
they were leaving the house and when they got to [O'Laughlin's]
house.''
But if the Elian story is now truly entering its last chapters,
Vizcon is not worried
about losing a hot story.
``This is Miami,'' he said. ``There's always something else.''
Copyright 2000 Miami Herald