Sol Meliá grew in 2000
HABANA LIBRE AND SANTIAGO DE CUBA HOTELS
BY MIGUEL COMELLAS
THE emblematic and centrally located Habana Libre Hotel has now
become part of the Sol Meliá group, a Spanish pioneer in investing
in the
emerging Cuban tourism industry that finished the year 2000 managing
20 hotels, the majority of which were built during the last few years over
the length and breadth of the country.
As part of its hotel strategy on the Caribbean’s biggest island, Gabriel
Escarrer’s company took over the management of Tryp Hoteles in
Cuba, another Spanish group that managed hotels in the capital and on
Cayo Coco and Cayo Guillermo, in northern Ciego de Avila province,
425 kilometers east of Havana.
Now Sol Meliá manages hotels in Havana, Varadero, Cayo Largo, Ciego
de Avila, Holguín and Santiago de Cuba and could soon take over
the
management of a new and grand hotel in the southern city of
Cienfuegos, 256 kilometers from the capital.
All these four- and five-star hotels situated in main beach resorts, places
of interest and cities, belong to the Cubanacán, Gran Caribe and
Gaviota
national hotel groups.
In her annual meeting with the specialized press, Carmen Martínez
Terán, commercial director of urban hotels for the Sol Meliá
group,
stated that the year 2000 had not been a spectacular year for anybody,
due to the high oil prices that provoked a rise in airline prices, the
fluctuating euro and the confusion over the so-called Millennium Bug
affecting computers. Nevertheless, the city-based Meliá Cohiba and
Meliá Habana Hotels and the Santiago de Cuba experienced growth
of
15% in the territorial market, without forgetting the recent addition to
the
group of the Habana Libre, an extremely important asset.
Last year Cuba received 1.8 million tourists out of a projected two
million, which was not reached due to the causes mentioned above.
However, there was 10% growth in comparison with 1999. Between
1996 and 2000, the average annual increase in visitors was 18.6%, while
in the rest of the Caribbean it was between 3.% and 4%
Martínez Terán explained that with the recent additions to
the group’s
ownership (the Habana Libre and the Santiago de Cuba), both five-star,
they have made important changes in the way service is provided, in
accordance with Sol Meliá’s international standards.