Can He Make the Donkey Drink?
Artist: William Allen Rogers
This cartoon poses the question of whether Congressman William
Randolph Hearst, the controversial newspaper publisher, will be able to
get the Democratic Party to swallow his brand of reform, which the artist
labels "Socialism." Shortly after this cartoon's publication, Hearst
won the
gubernatorial nomination at the New York State Democratic Convention in
Buffalo (the "Buffalo Donkey Show" in the cartoon). Here, the dapper
Hearst
tugs on the resistant Democratic Donkey, trying to get it to drink from
the
trough of Socialism, while William Travers Jerome, district attorney of
New
York County and Hearst's leading rival for the nomination, pulls on the
donkey's tail from behind.
The background image (click to enlarge) connects the foreground battle
over
the New York governorship to the upcoming race for the Democratic
presidential nomination in 1908. The Democratic Party's two-time
standard-bearer (1896, 1900), William Jennings Bryan, appears as a hobo
carrying a bundle marked "1908" as he walks along the "Government
Ownership" railroad track toward his Nebraska home. In November 1906,
Hearst lost the gubernatorial election to Republican Charles Evans Hughes,
and, in 1908, Bryan went on to capture the Democratic presidential
nomination for a third time before losing in the general election to Republican
William Howard Taft.
Born in 1863, William Randolph Hearst was the son of George Hearst, a
wealthy mine operator, owner of the San Francisco Examiner, and
Democratic senator (1886, 1887-1891). His mother, Phoebe Appleton
Hearst, introduced her young son to art and high culture on two tours of
Europe. A rebellious young man, Hearst was ejected from both St.
Paul's
School and Harvard (in 1885). After writing for the Harvard Lampoon
and
Joseph Pulitzer's New York World, Hearst became editor of the San
Francisco Examiner in 1886. He transformed the publication from a
political organ for his father into a commercial success, modeled after
Pulitzer's entertaining, often sensational, World.
In 1895, Hearst bought the New York Morning Journal to challenge
Pulitzer's dominance in the New York newspaper market, and enticed the
entire Sunday-edition staff of Pulitzer's World to his Journal by doubling
their
salaries. Hearst's publications used plenty of pictures, emotional
headlines,
and celebrity news to capture the interest of average citizens, thus cutting
across economic and ethnic divides. Critics christened his style
"yellow
journalism" after the "Yellow Kid" comic strip in the Journal. Hearst's
newspapers championed the cause of the Cuban rebels, and he took credit
for America's declaration of war against Spain in 1898.
Like many before him, Hearst hoped to use his newspapers as a base to
launch a political career. He made himself prominent in the news
by hosting
civic events, usually accompanied by fireworks, and distributing food,
coal,
and clothing to the poor in New York City. As this cartoon indicates,
Hearst
was on the left wing of American politics during the 1890s and early
twentieth-century. He attacked the "trusts" (large business corporations)
and
supported labor unions, including financing a publication aimed at presenting
the union perspective, the Los Angeles Examiner (1903). He endorsed
municipal ownership of utilities and a progressive tax system that imposed
higher percentage levies the higher the income rose.
In 1902, Hearst won election to the first of two consecutive terms in
Congress as a Democrat representing Manhattan's 11th District. Although
he
introduced progressive-reform bills, Hearst was not interested in the daily
routine of lawmaking and set a record for absenteeism, missing 168 of 170
roll calls during his first term. Besides his controversial positions,
Hearst was
hamstrung by his simultaneous pursuit of both party regularity--working
with
Tammany Hall and leading the National Association of Democratic
Clubs--and political independence. In 1904, Hearst was badly beaten
in a
race for the Democratic presidential nomination by Judge Alton B. Parker.
The next year, endorsed by the Municipal Ownership League, he ran for the
New York mayoralty, losing to incumbent George B. McClellan Jr., a
Tammany Democrat.
Hearst's campaign for governor unofficially began in February 1906 when
he
addressed the Independence League (formerly the Municipal Ownership
League), claiming that the American government was no longer responsive
to
the people, but to a predatory financial class. Members responded
enthusiastically with applause and donations. Hearst officially kicked
off his
gubernatorial campaign on Labor Day (which he urged be designated a
national holiday). On September 11, the Independence League nominated
him for governor on a platform of public ownership of utilities, railroad
rate
regulation, direct election of U.S. senators, and similar "progressive"
reforms.
Worried that an independent Hearst candidacy would spell defeat for the
Democratic Party, Tammany Hall urged the state party to nominate the
maverick congressman and publisher. Despite his rhetoric against
"boss rule,"
Hearst said he would accept the nomination. At the Democratic State
Convention in Buffalo ("Buffalo Donkey Show" above) on September 25,
Tammany managers worked against District Attorney Jerome and other
declared candidates by refusing to seat 60 anti-Hearst delegates and other
duplicitous tactics. Convention chairman Thomas Francis Grady, a
state
senator, admitted, "this is the dirtiest day's work I have ever done in
my life."
During the fall campaign against his Republican rival, Hughes, Hearst tried
to
soften his radical image by insisting that he wanted to return America
to its
Jeffersonian principles. Since he was a Tammany candidate, he also
toned
down his rhetoric against the Democratic machine. On October 25,
a
massive labor rally for Hearst was held at Madison Square Garden.
Two
days before, President Theodore Roosevelt had appointed New Yorker
Oscar Solomon Strauss as secretary of commerce and labor in hopes of
wooing the labor and Jewish vote to the Republican camp. Everyone
knew
that a Hearst victory would make him a leading candidate for the Democratic
presidential nomination in 1908.
Both sides ran a tough and vigorous campaign, but on November 6, 1906,
Hughes edged Hearst, 52%-48%, to become New York's governor-elect.
Hearst, the only Democrat on the state ticket to lose, congratulated "the
bosses on their insight in defeating me." Interpreting his personal
defeat as
evidence that the Democrats and Republicans were corrupt machines of the
wealthy, Hearst tried to create a viable national alternative, the Independent
Party, in 1907-1908, but failed. In 1909, he again ran for mayor
of New
York City, finishing last in a three-man race, and the next year lost an
independent bid for lieutenant governor.
Although Hearst never again ran for office, his eccentric politics continued
to
be manifest. He vocally supported Russia's communist revolution of
1917
and the Soviet state in the 1920s, but became a fierce anti-communist in
the
1930s. He expressed admiration for fascist dictator Benito Mussolini
of Italy,
but tried to dissuade Adolf Hitler from his anti-Semitic policies in the
early
1930s. Hearst wholeheartedly backed Franklin Roosevelt in 1932, but
turned against him in 1935 when the Democratic president's policies became
more radical, and the publisher thereafter supported Republican candidates.
Having long since alienated his original working-class audience, Hearst
died in
1951.
Robert C. Kennedy